Social media is dead…long live social media
Over the past year, a number of much-heralded social media campaigns have floundered failing to deliver the desired results. To wit: Despite a variety of Facebook and viral marketing campaigns that...
View ArticleCustomer acquisition in a multi channel world
Most companies depend on some form of channel to target, sell and deliver products and services to end users. A channel can be any intermediary such as a retailer or distributor, a sales team or a...
View ArticleMaintaining a winning customer experience
A customer experience strategy is an amalgam of practices, systems and values that guide interactions with customers and prospects across different sales channels, platforms and geographies. In an...
View ArticleGamification boosts customer engagement at Insurance firm
What is more boring, but useful, than learning about your workplace RRSP plan? What is more fun, but useless, than playing games at work? “We regularly look outside our industry for innovative ways to...
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